Amy Lieu, host of #AmyLieuPresents, joins Nicole Rodrigues, founder and CEO of NRPR Group, for another great episode of PRfect Pitch!

In this episode, Amy and Nicole talk about Amy’s journey through the communications industry, from her reporting and social media work to hosting her own show, #AmyLieuPresents. Nicole asks Amy what she thinks are the most difficult parts of creating your own media brand, and Amy emphasizes the importance of planning and following through. Next, the two discuss how PR people and the media can work well together, and Amy tells listeners what PR pros can do to make the lives of media easier. Hint: Always have assets on hand! Head shots, bios, images, videos, press releases, etc. You can never be too prepared!

Next, Amy shares a story straight from the red carpet where she had to think fast to ensure things ran smoothly. The two go on to discuss the importance of creating mutually beneficial relationships, noting that it’s important for both PR pros and the media to always be mindful of how they can best work together. Lastly, Nicole talks about the importance of being consistent when it comes to sharing information and always doing you research to ensure you’re being accurate.

Amy tells listeners where they can find her online, and she and Nicole end the show by sharing more tips, advice and best practices for all!

Get to know Amy:
Amy Lieu is the host and creator #AmyLieuPresents, a talk show that aims to empower women from an Asian American perspective and change mainstream media’s lack of representation for Asian Americans and women. Amy launched her show last year and has since interviewed notable guests like comedian Jenny Yang, singer Larissa Lam, actress Keiko Agena of Gilmore Girls, musician Priska, blogger Phil Yu of Angry Asian Man, actor George Q. Nguyen, and more.

Amy looks forward to adding an online live show component to her talk show this year, a move further underlining her passion for creating a voice for women of all ages and the Asian American community.

Prior to her show, Amy was the Social Media and Community Editor at KCETLink-TV for the public affairs news show, “SoCal Connected.” Amy is also a freelance reporter for El Segundo TV, where she covers some of the largest events in the city. She was a freelance reporter for NBC Asian America, where she covered the Comfort Women of WWII. Amy has also worked in radio at Marketplace and LA’s NPR affiliate, KPCC.

Connect with Amy and #AmyLieuPresents:
Twitter
Facebook
YouTube
Instagram
Website

Connect with NRPR Group:
Twitter
Instagram
Facebook
Website
Blog

Nicole and Amy discuss the difficulties of building your own media brand, and share tips on successful execution.
Amy tells Nicole some of the best things PR pros can do to work well with media, including always having assets on hand and coming to the table with a positive attitude.
Nicole asks Amy about her pet peeves when it comes to PR practices, and Amy shares a story of when she had to act fast on the red carpet.
Nicole talks about the importance of consistency with information, and Amy tells listeners where they can find her online.