Brendan Synnott believes that by changing something as simple as your underwear, you can change the planet. Having co-founded organic food brand Bear Naked Granola and selling it to Kellogg for more than $80 million in 2007, Brendan is now taking on the $3 trillion apparel industry (the world’s second largest polluter) as CEO of the organic, fair-trade cotton apparel company, Pact.