David Bloom, columnist at Tubefilter, joins Nicole Rodrigues, founder and CEO of NRPR Group, for another great episode of PRfect Pitch!
In this episode, Nicole kicks off the show by opening the floor for David to share his experience with listeners (it’s an impressive career!) and how he came to write for Tubefilter. Nicole and David get into a discussion about Snapchat, after talking about the importance of keeping up with the changing ways of how brands reach their audiences. David and Nicole dive deeper into the world of social media, and explain why it’s important to find the right platform to tell your story.
Nicole asks David about his pet peeves when it comes to working with PR professionals. David stresses the importance of always doing your research when it comes to both your client / product, and the media you’re pitching. His advice: PR pros are representatives for their client, so they have to know them well enough to speak on their behalf! Media are going to ask questions, and PR pros need to be prepared to answer.
David and Nicole talk about the changing media landscape and the pressures on media to constantly produce content. David tells listeners where they can find him and his work online, and he and Nicole end the show by exchanging more tips and advice on how PR pros and media can do their best work and work well together.
Get to know David:
David Bloom has three decades of experience as a communicator in entertainment, technology, higher education, business and politics, first as an award-winning print journalist and more recently as a communications strategist, executive, online journalist and consultant integrating story-telling across traditional and social-media platforms to convey his client’s story in a compelling and effective way.
David is a columnist for the digital-media news site Tubefilter, writing about the collision of tech and entertainment. He also consults on communications, media relations and social media for a wide variety of clients in entertainment, technology and politics. He works with Fabric Media, a communications-strategy firm providing content-marketing, media relations and business development services.
David most recently served as an editor, writer and social-media producer for Deadline.com, a major entertainment business news site. There, he created dozens of audio podcasts, launched and built most of the company’s social-media presence, oversaw its YouTube video initiative, was Sunday news editor and wrote about the fast-growing business of online video among other topics at the intersection of technology and entertainment.
He previously worked for the Los Angeles Community Redevelopment Agency and its successor, the CRA/LA Designated Local Authority; the USC Marshall School of Business, MGM Inc. and a variety of media properties, including Variety, Red Herring and the Daily News of Los Angeles.
Bloom speaks frequently at tech and entertainment conferences; has guest lectured before classes at USC, Syracuse University, Boston University, Chapman University, Pepperdine University, BIOLA and California State University – Fullerton. He has hosted dozens of podcasts and appeared frequently on media outlets as a tech/media expert, including “This Week in Media” and “Tech News Today,” and is a frequent moderator of conference panels.