Social media is all the rage for digital marketers and no channel is commanding more attention than Facebook. Whether you leverage the platform’s organic potential or make it part of your paid media arsenal, Facebook has the potential to drive your awareness, engagement and conversions through the roof. But what is the single best way to extract value from the channel? One word: video!

In this show, Alex Cameron, founder of Signature Social Marketing Consulting, and Mike Matamala, content creator at Holdrite and San Diego AMA’s social media lead, share their experience producing video for Facebook. Tune in to find out what’s working best for brands and agencies today.

1 Overcoming declining page impressions in news feed
2 Video types & production techniques
3 Using Facebook Live
4 Video Paid media on Facebook