1 Malcolm Bohm, the CEO of award winning LiquidGrids, discusses the journey from his youth passion for medicine and healthcare to becoming a professional healthcare marketer. We learn the art of social media "astronomy" - searching through the digital noise of millions of online communications and refining the noise into actionable marketing information for healthcare companies. We also learn about the power of expectations and shooting for the top 25% as taught by the now famous vet, Finbar O'Sullivan.