San Diego-based restaurant chain Burger Lounge is a fascinating local laboratory for the customer experience. With an innovative menu, modern design and thoughtful hospitality touches, the brand is pushing the envelope in fast-food dining.

Burger Lounge Vice President of Marketing Robert Lane joined us to talk about his brand’s philosophy and approach to its business. Listen in as Robert discusses all the little things he takes into account to make┬ásure “BL” customers leave happier than they arrive.

1 Mission & Differentiation
2 Customer Experience - All the Small Things
3 Competitive Landscape
4 Through the Looking Glass