In this episode of This Week in Marketing, we discussed qualifying your prospect, doing that thoroughly, and spending less time on unnecessary proposals.

Lynette Lewis is the President of The Lewis Leadership Group. She is an author, business consultant, and motivational speaker. Her 30-year career has taken her from PR and fundraising at a major university to the senior marketing leader for the National Women’s Initiative at Deloitte & Touche in New York City. She worked with some of the Firm’s largest client teams including GE, Pfizer, and Johnson & Johnson.

Her popular book, Climbing the Ladder in Stilettos — 10 Strategies for Stepping Up to Success and Satisfaction at Work,” has been published in several languages receiving recognition from numerous sources including The Wall Street Journal, The New York Post, and The Dallas Morning News.

Lynette and her husband, Ron Lewis, live in New York City and North Carolina, they have four grown sons and twin young daughters.

Mihali Stavlas is founder and CEO of Mellonaid, an analytical + creative-driven agency in Raleigh, North Carolina. At Mellonaid, Mihali helps clients capture and recreate their brand’s story by encompassing the full spectrum of all its touch points: identity, collateral materials, advertising, marketing, user experience, web design and interactive media. In addition to overseeing Mellonaid’s daily business development and client relations, Mihali also serves on the Professional Chapters Council for the American Marketing Association. Mihali lives in Durham, NC with his wife Laura and their two children.​

1 Lynette is President of The Lewis Leadership Group
2 Lynette is President of The Lewis Leadership Group
3 Lynette is President of The Lewis Leadership Group
4 Lynette is President of The Lewis Leadership Group