This week we focus on B2B Content Marketing including strategies, persona building, think through the buyer’s decision funnel and then some real world examples from a leading software company.

Featured in this podcast:
Host:
Shelley Callahan,
Past President, San Diego AMA and Senior Marketing Manager, Mitchell International
Guests:
Tim Grenda, Senior Program Strategist, Elevator Agency
Sandra Piccillo, Senior Marketing Manager, Mitchell International

1 B2B Content Marketing - Strategy
2 B2B Content Marketing - Strategy and Personas
3 B2B Content Marketing - Buyer Journey
4 B2B Content Marketing - Successful Case Study