Oh, the questions we’re forced to ponder at San Diego AMA! We were fortunate to be joined in the studio by Mark Weslar, Vice President of Marketing at Karl Strauss Brewing Company, to labor through this difficult topic.

Karl Strauss was the original craft beer brewery in San Diego, a pioneer in what has become a crowded market. In addition to answering the above question, we also talked about differentiation in a saturated sector, strategies for geographic expansion and unexpected collaborations.

1 Market Penetration & Expansion
2 Differentiation
3 Product Development
4 The Life of a Beer Marketer