My guest on THE ENRICHMENT HOUR for Sunday, March 15th is SHELLEY ZUCKERMAN SPECTOR, the Founder with her husband Barry of The Museum of Public Relations (www.PRMuseum.org), and by the same name on Facebook. Shelley’s own PR website is at: www.SpectorPR(dot)com. Shelley was a close friend of Edward Bernays, considered “The Father” of modern Public Relations, and the nephew of Sigmund Freud.
Shelley and Barry met Edward Bernays in 1985. He asked them to build a Museum of PR. After his death in Mar 1995, his family donated artifacts, books and papers to help us start a museum in NYC. The museum of PR is the only such museum in the world. Its Facebook page has 4200 followers from 52 countries, many with Public Relations industries first developing, such as Vietnam, Iraq, Slovenia and Indonesia.
Known widely as the creator of the “Big Idea” approach to public relations, Shelley is called upon frequently by corporations and industry groups throughout the U.S. to speak about the transformative power of breakthrough PR strategies. For the past six years, she has served as an adjunct professor at NYU and will soon join the corporate communications faculty at Baruch College. She has also guest-lectured at the Harvard Medical School, Syracuse University and American University, among many others.
Before founding the firm in 1991, Spector served in executive roles at Hill and Knowlton, Ruder Finn and the American Stock Exchange, where she was director of press relations.
The museum resides in Manhattan at Baruch College’s Newman Library Archives and Special Collections (Baruch College CUNY, 151 East 25th Street, New York, NY 10010, with offices at 61 Broadway, Suite 1050, New York, NY 10006). It is open to the public by appointment for tours, guest lectures and research. She was a close friend of Edward Bernays, considered the “Father” of the public relations field, and nephew of Sigmund Freud. I personally had the honor to interview Mr. Bernays in the late 1980’s on my then-radio show on WOR Radio in New York.
The Museum of Public Relations is a 501(c)(3) educational institution chartered by the New York State Board of Regents to serve the world’s growing community of public relations students, educators, researchers and practitioners. Founded in 1997, the museum is considered the field’s primary repository for documents covering the evolution of the field over the last century. Its archives include more than 600 significant books (many first editions and signed); dozens of artifacts; correspondence; photographs of historically significant people and events; examples of old media technologies; and a digital archive of video taped oral histories. It is considered the world’s largest collection of materials documenting PR history.
The Museum contains one-of-a-kind collections and historical artifacts from the field’s most important pioneers and programs. The online museum has become the world’s most visited educational resource for PR history. The Museum and Library are chartered by the NYS Education Department. Together, they represent the world’s largest collection of historical resources and writings documenting the evolution of the public relations field.
The mission of The Museum of Public Relations is to provide the international PR community with an appreciation for the history of the field; to serve as an educational resource to the world’s growing community of PR students; to demonstrate not only the history of the field, but how the PR field has shaped history.