Our first guest on today’s show teaches us how branding is more than just your logo. And marketing is all about branding. Kathy Heasley of the firm, Heasley and Partners, created the Heart and Mind Branding method. Before the hour ends, we hear from our not for profit for the month of April, Camp Good Days and Special Times. Its founder, Gary Mervis joins us and shares how he started the summer camp and year-round programs for children with cancer, in honor of his daughter Teddi, who died from a brain tumor 33 years ago.