Instagram often gets short shrift from marketers. The social media platform’s focus on images, popularity with teens and home under the protective umbrella of Facebook mean it isn’t always considered a serious marketing platform.

Jenn Hermann of Jenn’s Trends is on a mission to change that. The Instagram savant takes advantage of any opportunity to sing the platform’s praises, so she was only too happy to join San Diego AMA in the wsRadio studio. She says Instagram is perfect for all kinds of marketing – building a close community of like-minded people, reaching influencers, even B2B. We talked about what kinds of posts work best, how to use hashtags, even what color resonates best with users. Listen to learn more!

1 What's So Great About Instagram? / 2 Growing Organically / 3 Paid Media on Instagram / 4 Stories and Live