In this week’s show, we explore insights about Google Analytics from Analytics Expert Nicole Leite.

Nicole Leite designs digital measurement solutions that align with their business goals and objectives. Her experience has focused on measurement strategy, tool implementation, development and training, governance and thorough analysis to help companies be more data driven.

Nicole has spent the past ten years working for Digital Marketing agencies in San Diego, consulting for nationally recognized brands including WD-40, Amazon, Intel, Qualcomm, CBRE, Holland America and many more.

Most recently, her passion for Digital Analytics has allowed her to venture on her own to continue providing expertise and guidance to help companies be more data driven.

1 Common Analytics Misperspections
2 Measuring Target Audience
3 Customer Journey
4 Insights and Best Practices