My guest tonight on “THE ENRICHMENT HOUR” is SHEL HOROWITZ, an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World. Both books are co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing. Visit him at Transformpreneur.com or Going Beyond Sustainability.com.
Showtime is 7 PM Eastern; 6 PM Central; 5 PM Mountain; and 4 PM Pacific. To listen live, go to: www.WSRadio(dot)com, then click on STUDIO B/Live at the designated time zone hour.
For over a decade, Shel Horowitz, “The Transformpreneur,” has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively – and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he’s focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.
Says Shel: “Today’s business world is perhaps the most exciting in history. For the first time on a mass scale, business can be about both making a profit and solving the most pressing challenges facing our society and our planet. And perhaps, finally, the 21st century is when we solve those persistent challenges: turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.
“How can we accomplish these lofty goals when so many have failed before? By harnessing the power of the profit motive. Working together, we’ll discover, invent, and explore ways to combine progress in one or more of those areas with a healthy, thriving business model—baking the social change and environmental improvement directly into your core operations and values.
“We are talking about far more than mere charity and philanthropy. We’re talking about changing the entire face of business so that solving hunger, poverty, war, and catastrophic climate change become’s part of the corporate DNA. of the enterprise—creating or reinventing a successful and profitable organization whose every action advances this dramatic and overdue social change.”