Peggy and Eric Schaeffer, senior managing director, Accenture, talk about how digital technologies are changing the entire experience and that today consumers and businesses are more interested in the outcomes, rather than the features of the product. He says we are at the beginning of the journey and recommends the steps for manufacturers to take. He suggests that a key component is to partner.
2 Connecting Product with People
Peggy and Terri Lewis, director of digital for power generation, Caterpillar, talk about connecting product with people. She shares that the transformation is in the process and changing business. Further, she says Caterpillar spends a lot of time watching how people operate and identify the transformation in the process. She also talks about her experience visiting a diamond mine.