Ari Hoffman of Mindtouch says that in business, we’re actually going backwards in one important way.

He says that thanks to the advent of the customer success methodology, we’re reconnecting customers with product developers in a way they haven’t been in a long time.

Customer success managers ensure their products or services are used to maximum advantage by their customers in aid of achieving their goals and objectives. In this way, their offerings become much more valuable, if not irreplaceable.

As a result, some of today’s businesses have more in common with a medieval cobbler, who knew everything about his customer, than today’s behemoth enterprises with their myriad specialists. Trust us, it makes sense! Listen in to hear Ari explain.

He also shares examples of great customer success stories, like Adobe, Salesforce and even Caterpillar.

06/12/18 - Customer Success