The commonly-held definition of personal branding is an outward-facing one involving projecting an impression of oneself toward customers, associates and the public. But there’s another definition favored by Katy Goshtasbi of Puris Personal Branding.

Katy argues that there’s an introspective component to personal branding that’s even more important. To be successful in almost any line of business, Katy says, we need to first understand our strengths, concentrate more on those and less on our weaknesses, and find out if where we’ve arrived in our careers is the best fit for us. Once we’ve achieved clarity about ourselves, we can then focus on our personal image and messaging, and better represent our business.

Tune in to this podcast to learn more about Katy’s distinct flavor of personal branding and its application for marketers.

1 Katy Goshtasbi