When it comes to supporting local causes, seven-location grocery chain Barons Market and Point Loma microbrewery Bay City Brewing Co. walk the walk. Both have a passion for giving back, with causes related to families, animals, the environment and other local businesses benefiting. They have found, in turn, that embracing causes drives employee engagement and promotes customer loyalty.

Tune in to hear Rachel Shemirani, VP Marketing at Barons and Greg Anderson, co-owner of Bay City share their insights how they identify worthy causes, what types of promotions work best, and how authenticity is a key component to a purpose-driven brand.

Local Businesses Giving Back