With an estimated 52 million people, or just under 17% of the population, Hispanics comprise the second largest ethnic group in the United States. This burgeoning demographic, therefore, is of significant importance to marketers.

Mary Beth McCabe, Associate Professor at National University and Owner, Sun Marketing, and Marina Anderson, principal consultant at Anderson Marketing Insights, consult with leading brands and conduct insightful research on marketing to Hispanics. They joined us to share insights about reaching Hispanics and marketing Hispanic products, with Facebook usage, mobile device adoption and language preferences among the key topics they touched on.

Hispanic Marketing Research & Trends