In this episode with host Mihali Stavlas, we focus on how marketing agencies and their clients can produce better work together. Guest Karl Sakas shares how to shift from reactive order-taking to being strategic partners. He includes advice for both agencies and clients, including real-world tips based on his work with hundreds of clients.
Karl Sakas is president of Sakas & Company, a global consulting firm for digital marketing agencies. As a business consultant and coach, he helps agency owners grow without the usual growing pains. He founded and runs an online community with 600+ agencies from 40+ countries and is the author of The In-Demand Marketing Agency. Get a free copy of his eBook Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for his email newsletter.
Mihali Stavlas is founder and CEO of Mellonaid, an analytical + creative driven agency in Raleigh, North Carolina. At Mellonaid, Mihali helps clients capture and recreate their brand’s story by encompassing the full spectrum of all its touch points: identity, collateral materials, advertising, marketing, user experience, web design and interactive media. In addition to overseeing Mellonaid’s daily business development and client relations, Mihali also serves on the Professional Chapters Council for the American Marketing Association.1