In this episode with host Mihali Stavlas, we covered the early stages of planning a marketing event, identifying the main reasons why to have an event, pitfalls to avoid, how to budget for your event, what consideration you need to have for production and how to engage with attendees.

Evan Carroll a marketing and technology professional from Raleigh, NC. He is the Immediate Past President of the Triangle AMA and is the founder of the very successful High Five Conference. Evan has attended hundreds of successful, and unsuccessful, events as an organizer, speaker and attendee.

Mihali Stavlas is founder and CEO of Mellonaid, an analytical + creative driven agency in Raleigh, North Carolina. At Mellonaid, Mihali helps clients capture and recreate their brand’s story by encompassing the full spectrum of all its touch points: identity, collateral materials, advertising, marketing, user experience, web design and interactive media. In addition to overseeing Mellonaid’s daily business development and client relations, Mihali also serves on the Professional Chapters Council for the American Marketing Association.