Nanette Newbry, Principal and Creative Director at Comet Creative, shares her thoughts on the importance of getting “Brand” right. Nanette explains how Comet’s strategies and expertise apply these theories in the real world of Construction, Architecture, and Engineering.

1 The Importance of Brand and Reputation in a Social Driven World
2 Complaints and Friction from Brand Mis-Alignment
3 Leadership and Staff must Embrace Brand
4 How to Execute a Brand Review