Chris Cicchinelli is the CEO and President of Pure Romance building it from the ground up to a $200 million business.
In this episode, Steve, Mary, Richard, and Chris Cicchinelli discuss:
The history of Pure Romance, how they judge success, and, the need for women to ask questions privately about relationships
Product offerings in 2000 and margins
The value of media and what works
The culture inside: “Grace, class and respect”

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