With increasing competition and an ever-changing business climates, finding insights on customers, competitors and markets can be a daunting task for any company or marketer. That’s one reason why useful market research can make or break a business. But there are a lot of misconceptions surrounding the use of research, including the use of focus groups. To clarify some of these misunderstandings, this segment will walk listeners through the different types of market research and how they can be successfully applied to just about any situation.
Guest: Gene Pinder, Director of Marketing and Communications at NC State University’s Centennial Campus