Welcome to the January 29th episode of AMA San Diego’s “This Week in Marketing” radio podcast.

We have a special 2-part show today all about Local Marketing. Our guest today is Larisa Hall of Tap Fever Studios 

Larisa Hall

Larisa Hall of Tap Fever Studios

Larisa started Tap Fever Studios with the goal of providing opportunities to everyone and anyone who has an interest in dance. Larisa has been in San Diego since the summer of 2003 and teaching her own style of tap, which is a culmination of the variety of dance experience she’s had over the years. Larisa’s classes focus on making technique easy to understand, and having fun!




Segment one covers how Larisa acquires new students for her many classes and how important online search has been for this part of her business.

Segment two begins with a discussion about how to go about collecting feedback. Larisa’s favorite method is through customer retention phone calls, which she says are much more effective than email because of the human touch. We also discuss how partnerships can be extremely beneficial for both large and small businesses.

In segment three and four, we say goodbye to Larisa and move the conversation towards local SEO and discuss best practices. Kevin takes us through the major 2018 Google algorithm updates and we chat about their impact on local businesses.

We also talk about best practices for local businesses to improve their online presence. From Google My Business to keyword intent, there is a lot of information that a small business owner must know. Lucky for you, we have compiled a list of resources for further reading!

Check out the full show below. Don’t forget to check out our previous episode on strategic communications!


About the Hosts: 

Sam Wheeler is the co-host of the This Week in Marketing podcast and loves to chat all things local. He is a business consultant with Inseev Interactive and has spent the several last years working on improving the digital channels of big businesses and small disrupters. Originally from Chicago, his current projects include supporting local Chicago suburb auto dealerships like Mercedes-Benz Naperville and BCCU a New Hampshire Credit Union.

Kevin Svec is the co-host and a Senior Copywriter and Chief Content Strategist at E2M Solutions Inc. When he is not writing about marketing or business, Kevin is working on his travel and leisure website: Impulsive Wanderlust. The newest post is a fun outdoor guide for adrenaline junkies.