Despite advances in social, display and programmatic advertising platforms, Google’s AdWords search ad channel remains a dominant force in digital marketing. As a result, we’re always happy to talk AdWords with an expert.

Jimmy Hendricks of Lightpost Digital kindly offered to share with us some of the lessons he’s learned running AdWords campaigns. We discussed all kinds of strategies and tactics, from keywords to ad extensions, from bidding to landing page optimization. Listen & learn!

Tips for Running AdWords Campaigns