As the co-chairs of San Diego AMA’s 2016 Art of Marketing conference, Michelle Bellon and Katie Fellenz can offer unique perspectives on the latest developments in marketing. After all, they’ve spent much of the last three months working with brand and agency thought leaders to assemble a world-class, full-day agenda Nov. 3 at the Marriott Del Mar. So Michelle and Katie were the perfect guests to enlighten our audience on the state of digital marketing in 2016, as well as what’s in store at #SDAOM.

As our theme for Art of Marketing and our full year of programming is “Closing the Loop”, our focus in this podcast is on measuring what’s working and what’s not in a marketing campaign and applying those learnings to make our efforts smarter and more successful. Through iteration and innovation, we can not only make our ongoing campaigns more effective, marketers can continuously improve their value to the enterprise.

1 Preview of #SDAOM -- What's New for 2016?
2 Campaign Planning & Measurement
3 Awareness Trends -- Search & Social
4 Nurturing & Conversion -- Retargeting Dos & Don'ts