In this episode of This Week in Marketing, we discussed how to ensure each client’s opportunities + challenges result in a custom design solution that achieves optimal outcome by solving global business opportunities + challenges, activating human capacity, through human experience design thinking.

Brad Rossacci is the Director of Innovation at 900lbs of Creative. Brad’s immersive design work begins at the neurotransmitter level + expands through dynamic system engagement. Brad’s work with Human Innovation Science includes Experiential Biology, Innovation DNA + Performance Anthropology.

900lbs of Creative is an innovation lab and creative marketing studio that activates a collective blend of experiential designers, interactive artists, and visual storytellers to design experiences that scientifically achieve dynamic outcomes for a diverse range of clients.

Mihali Stavlas is founder and CEO of Mellonaid, an analytical + creative-driven agency in Raleigh, North Carolina. At Mellonaid, Mihali helps clients capture and recreate their brand’s story by encompassing the full spectrum of all its touch points: identity, collateral materials, advertising, marketing, user experience, web design and interactive media. In addition to overseeing Mellonaid’s daily business development and client relations, Mihali also serves on the Professional Chapters Council for the American Marketing Association. Mihali lives in Durham, NC with his wife Laura and their two children.

1 Brad Rossacci is the Director of Innovation at 900lbs of Creative
2 Brad Rossacci is the Director of Innovation at 900lbs of Creative
3 Brad Rossacci is the Director of Innovation at 900lbs of Creative
4 Brad Rossacci is the Director of Innovation at 900lbs of Creative