If your marketing funnel is loaded with prospects and you’ve got a great offer but your conversion rates aren’t up to par, what gives? According to content strategist Shelly Bowen, there are nine major reasons in three broad categories: brand story, technical, timing, or some combination of these.

Shelly presented the nine most common reasons why leads don’t convert at our 2016 Art of Marketing conference Nov. 3 in Del Mar. In case you missed it, she recaps and expands on that discussion in this podcast.

1 Content strategy defined; talking to the wrong people at the wrong time.
2 Don't interrupt! Keep it simple. Tell me why.
3 It's not you, it's me. Where's your credibility?
4 I'm overwhelmed! You'll never know if you don't ask.