Lee Schneider, Communications Director for Red Cup Agency shares his thoughts and insights on Using Social Media, Creating Content and Understanding Your Market. Lee is also the author of “Be More Popular: Culture-Building for Startups,” an Amazon #1 Bestseller in the Startups category, as well as “Chronicle of a Startup Town: Los Angeles”.

1 Identifying the Right Social Media Channels to Use as Networking Tools
2 Create Content to Tell Your Story
3 Review of Social Media Channels
4 Leveraging Content and Understanding Analytics