How do you build a business in a small and little-known industry, when large-scale awareness tactics don’t pay off? Why, you roll up your sleeves, get serious about search engine marketing and nurture referrals like nobody’s business!

This week, Sacha Ferrandi of Source Capital Funding Inc., a provider of California Hard Money Loans, and Evan Harris of San Diego Rehab Loans firm SD Equity Partners discuss the digital and traditional marketing strategies they’ve used to build successful private real estate capital businesses.

Update in 2018:

Sacha has a new real estate loan business called Texas Hard Money! He specializes in loans for the Texas region.

1 Introduction to Hard Money Lending
2 Digital Is a Game Changer for Niche Businesses
3 Reviews Jump-Start Relationships
4 Local Search Result Tactics