In the 1/14 installment of This Week in Marketing, we welcome Aaron Cuker, Founder of Cuker Agency here in San Diego. We got a lot of good tidbits from this one!
Here is the outline of the show! Segment 1
- What is your background?
- Tell us about Cuker.
- What are a few of your favorite brands these days? Why?
- What would you say are the most important elements to building a digital brand?
- How have these elements changed over the past decade?
- What are some day one mistakes people make when building a brand these days?
Segment 2: Building a Digital Brand from Scratch
- We’ve all heard/seen the importance of storytelling in branding. What would you say the role of storytelling is in building a brand?
- When you are working with a new company, what are the initial steps you take in developing their brand?
- From a content perspective, where should a fresh brand begin their efforts?
- What are the most important duties of content early on in building a brand?
- Do these duties differ based on the industry?
Segment 3: Social Media and Digital Branding
- Where does social media fit into the branding process in 2020?
- Obviously, we’ve seen a massive evolution in social media over the past decade. What are some of the biggest takeaways you’ve found in the 2010s?
- I want to shift gears to influencer marketing – particularly on social media. For a while, influencer marketing felt like the magic formula. Nowadays, there seems to be a stigma behind the term “Instagram influencer” or just “influencer” in general. In your experience, what has this shift looked like over the past few years?
- How can influencers help to build a brand?
- There’s no denying that social influencers can be extremely valuable in building a brand. How should new companies approach the process?
- What are some of the big risks to be aware of?
Segment 4: Educating Clients
- What are some good strategies for educating clients (working on a razor thin budget) on the importance of building their brand?
- How would you advise they allocate their budget?
- What do you think the process of building a digital brand will look like in 5, 10, 20 years?
- What are some of the most important channels these days in building a brand?
- Regardless of the changes in technology and digital channels, what are some pieces of wisdom you believe will hold up no matter what?