In the 1/14 installment of This Week in Marketing, we welcome Aaron Cuker, Founder of Cuker Agency here in San Diego. We got a lot of good tidbits from this one!

Here is the outline of the show! Segment 1

  1. What is your background?
  2. Tell us about Cuker.
  3. What are a few of your favorite brands these days? Why?
  4. What would you say are the most important elements to building a digital brand?
  5. How have these elements changed over the past decade?
  6. What are some day one mistakes people make when building a brand these days?

Segment 2: Building a Digital Brand from Scratch

  1. We’ve all heard/seen the importance of storytelling in branding. What would you say the role of storytelling is in building a brand?
  2. When you are working with a new company, what are the initial steps you take in developing their brand?
  3. From a content perspective, where should a fresh brand begin their efforts?
  4. What are the most important duties of content early on in building a brand?
  5. Do these duties differ based on the industry?

Segment 3: Social Media and Digital Branding

  1. Where does social media fit into the branding process in 2020?
  2. Obviously, we’ve seen a massive evolution in social media over the past decade. What are some of the biggest takeaways you’ve found in the 2010s?
  3. I want to shift gears to influencer marketing – particularly on social media. For a while, influencer marketing felt like the magic formula. Nowadays, there seems to be a stigma behind the term “Instagram influencer” or just “influencer” in general. In your experience, what has this shift looked like over the past few years?
  4. How can influencers help to build a brand?
  5. There’s no denying that social influencers can be extremely valuable in building a brand. How should new companies approach the process?
  6. What are some of the big risks to be aware of?

Segment 4: Educating Clients

  1. What are some good strategies for educating clients (working on a razor thin budget) on the importance of building their brand?
  2. How would you advise they allocate their budget?
  3. What do you think the process of building a digital brand will look like in 5, 10, 20 years?
  4. What are some of the most important channels these days in building a brand?
  5. Regardless of the changes in technology and digital channels, what are some pieces of wisdom you believe will hold up no matter what?