In this episode of This Week in Marketing, Sam and I give you a quick snapshot of the May 2020 Google Core update. As you may have read, this update is not like most of the other core updates. We believe it’s due to the mass shift in online behavior – thanks to COVID-19.

To give you an idea, the general reports are indicating the majority of negatively affected sites were related to entertainment, news, online communities and more. These were the verticals that saw the biggest spikes in traffic during the pandemic.

Sam and I give our thoughts on the subject, what we’ve seen as SEO insiders, and what you can do to put yourself in a good position to rank.

Did you see a drop in traffic in early May?

If so, definitely listen to this episode!