Peggy and Craig Apatov, managing partner, Ascension Growth and Innovation Strategies, talk about building brands and how to help old companies grow. He says we as individuals—executives or managers—are brands as well.
They also discuss:
- The biggest challenges companies have with their brands today.
- Messaging should be 80% educational, informative, and provocative, and then 20% self-promotional—that is what Millennials are looking for.
- If it is possible to be in the market today without leveraging technology.
(01.19.21 – #702)