In 2017, Alan Sitomer founded Mastery Coding. His motivation: To help young people break cycles of poverty by teaching them computer programming “coding skills” that lead to “high-paying jobs offered in the world of emerging technologies”. Alan also advocates for academic e-sports as a tool for student engagement in school. His agency offers camps in this arena. Overall, young people are entertained by using the materials produced by Mastering Coding. And educators are happy with the success that these materials bring to campuses. Alan is also an author of several books that are of particular interest to reluctant readers. Among other recognitions, Alan was recognized as “Teacher of the Year” by California Literacy.