In this episode, Robert begins by sharing his story of how he came to work in the public relations industry. Having started out as a journalist and screenwriter, Robert has collected an incredible amount of experience and knowledge when it comes to building relationships and working in PR. Robert and Nicole talk about the importance of having confidence when writing pitches, and Robert shares a great story from when he first started working in PR. The two discuss challenges of working with startup companies, and Nicole explains how she tackles these unique clients. Next, Robert and Nicole talk about how much weight an email’s subject line carries, and both agree that it’s vital for publicists to really believe in their story before pitching it to a reporter. Lastly, Robert tells listeners where they can find his column and company online, and shares details with Nicole about an exciting upcoming event.
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Get to know Robert:
Robert Wynne is the owner of Wynne Communications, a public relations and events agency in Manhattan Beach, California. He is also a contributor to Forbes, where he writes a column that explores the inner workings of public relations.
A former writer for “Walker, Texas Ranger,” on CBS-TV, Robert has held positions of leadership for the Marshall School of Business at the University of Southern California and for a major law firm. He has provided public relations counsel for Cornell University’s Johnson School, Johns Hopkins Carey Business School, MIT, UCLA Law School, the law firm of Stroock & Stroock & Lavan, and many others.
Robert has worked as a reporter for Newsweek magazine and the Los Angeles Times, is a graduate of Vanderbilt University, and earned his master’s degree in communications from the University of Texas at Austin.
Additionally, Robert hosts three separate networking events each year for business, medical and engineering schools, and his first book on PR Measurement was printed by Meltwater in 2015. He is currently working on his second book, The Persuasion Business: An Insider’s Guide to Public Relations, for 2016.