This week is all about marketing as an introvert! Our guest today is Beth Buelow of The Introvert Entrepreneur. She is a marketing coach, speaker, author, podcast host, and overall marketing expert.
In the first segment, we discuss the definition of introversion and talk a bit about Beth’s background. Spoiler alert: It is a sliding scale and an orientation rather than a personality type. We talk about Beth’s book The Introvert Entrepreneur. Listen in for a quick recap of this exciting story!
In the second segment, we talk about the strengths of introverts and how to leverage these skills to amplify reach. Listening, observation, curiosity, and other skills are discussed in the segment. The key here is depth over breadth. We also touch on the reasons why businesses work with Beth’s organization. Tune in for some great tips!
Section three is about electronic communication and tips on how introverts can network and sell in the digital space. From feedback loops to networking tips and advice, we talk about ways that introverts can improve their communication skill set.
The final section focuses on how to create an introvert-friendly workplace and hire introverts to help your team succeed.1