Anita Yardemian, a PR specialist for luxury brands currently working in house at Westime, joins Nicole Rodrigues, founder and CEO of NRPR Group, for another great episode of PRfect Pitch!
Get to know Anita:
Anita Yardemian is a creative and dynamic public relations specialist for luxury brands. Having worked for some of the biggest fashion houses in the world, from Gucci to Tom Ford, Anita currently holds the public relations position for Southern California’s largest luxury watch retailer, Westime, along with Richard Mille in all of the Americas, Audemars Piguet on the West Coast and Hublot boutiques in California.
She leverages the power of storytelling through her innate ability of curation – weather it’s choosing the right look for red carpet placements or building successful partnerships, Anita pinpoints opportunities and delivers high impact meaningful communications. She nurtures and maintains essential relationships with media and celebrity and stays aligned with pop culture to reinforce her strong capabilities in brand and persona. Event management, VIP relations, content development, conducting and analyzing market research, securing valuable editorial placements, and writing, pitching and distributing to press are some of Anita’s specialties.
Anita is as an active member of the Rodeo Drive Committee in Beverly Hills. She consults emerging designers and artists, and freelances as a publicist and wardrobe stylist for talent. Anita graduated with a Bachelor’s degree in Communication and Fashion Marketing from Woodbury University in Burbank, CA.