Welcome back to another exciting episode of This Week in Marketing from AMA San Diego.
Online Book Marketing: Tips From an Expert
The topic this week is “How to Market a Book Online”. There is a lot of noise out there about hacks for book marketing and we wanted to bring in an expert to set the record straight. Our guest today is Jeff Smith of I Am Net Worthy. I Am Net Worthy is a new personal finance book for millennials and has seen a lot of recent success!
In segment 1 we discuss the background of I Am Net Worthy and the various stages the book went through. Jeff talks about their new finance website and explains the benefit of adding value through tools and other content on a book’s website.
Segment 2 & 3 are all about setting up your book for a launch and choosing the right marketing channels. We take a pretty deep dive into setting up an Amazon storefront and Jeff provides us with some great “do’s and dont’s”. Spoiler Alert: Paid Social can work on more levels than just direct revenue! Use it to funnel your other marketing channels. We also dive into the importance of reviews, speaking engagements, and partnerships. Make sure to find groups that can act at influencers!
The last segment focuses on some real-world examples and the future of I Am Net Worthy. Jeff talks about all of the tools that they have developed on the site and the importance of adding value to your users outside of the book content. Online book marketing is a tough endeavor, but with these tips from Jeff, you will be on the right track!
Check out the full episode below:
Looking for more This Week in Marketing podcasts? Check out our previous episode on online reputation management.
About the Hosts:
Kevin Svec: Kevin is the co-host of This Week in Marketing and a content manager with E2M Solutions. He recently started his own travel blog and loves to write about his adventures. His most recent post is about funding a vacation with side gigs. Check it out here.
Sam Wheeler: Sam is the co-host of AMA San Diego’s This Week in Marketing podcast and an online marketing expert. He has supported businesses with their marketing efforts in several countries and has worked with some of the world’s largest brands, and some of the smallest. Some of his current projects include supporting new brands like Soul CBD and many others!