We are excited to publish another episode of This Week in Marketing from AMA San Diego.

Content Roadmapping & Article Ideation


Section 1: In section one we discuss the customer funnel levels (awareness, interest, consideration, conversion) and keyword types.

Section 2: Section two overviews keyword research and road mapping.

Section 3: Listen as we discuss topic clustering and content creation tips.

Section 4: The final segment explains promoting content and trust signals.

Looking for more This Week in Marketing podcasts? Check out our previous episode on launching a book online!

About the Hosts: 

Kevin Svec: Kevin is the co-host of This Week in Marketing and a content manager with E2M Solutions. He recently started his own travel blog and loves to write about his adventures. His most recent post is about funding a vacation with side gigs.

Sam Wheeler: Sam is the co-host of AMA San Diego’s This Week in Marketing podcast and an online marketing expert for Arnett Credentials. He has supported businesses with their marketing efforts in several countries and has worked with some of the world’s largest brands, and some of the smallest.

Listen to the entire show here: