Sahil Patel, a staff reporter for Digiday, who currently leads the outlet’s coverage of the video industry, joins Nicole Rodrigues, founder and CEO of NRPR Group, for another great episode of PRfect Pitch!

In this episode, Sahil kicks off the show by telling Nicole and listeners what role he plays at Digiday, and more specifically how he covers the video industry. His main focus is showcasing how companies and brands are utilizing video as part of their business models, whether that’s to reach consumers or their own marketing goals. Nicole asks Sahil about how he came to hold this position, and Sahil alludes to his journey through the media landscape. Nicole asks Sahil what tips he has for PR professionals, and Sahil shares his insights to best practices between the media and public relations industries. Nicole and Sahil talk about the importance of doing your research, particularly reading a reporter’s past work to ensure your pitches are well targeted, focused and personable. Nicole brings up the point that sometimes clients won’t always receive favorable coverage from the media, and Sahil notes that reporters have a duty to write honest pieces that share their actual thoughts and opinions. Nicole gets Sahil’s opinion on what’s considered OK when it comes to connecting with members of the media, from email pitches to phone follow ups, and even following them on social media. Lastly, Sahil tells listeners where they can find him online and read his work.

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Sahil Patel currently leads Digiday’s coverage of the video industry. Prior to Digiday, he was the launch Editorial Director of VideoInk, a business trade publication dedicated to the emerging “online video” entertainment industry. There, he oversaw all editorial content for VideoInk, including daily and breaking news, features, company and creator profiles, and special issues. He also helped program VideoInk’s annual and monthly events, among other responsibilities. Prior to VideoInk, Sahil was the Editor of Cynopsis Digital, a daily newsletter for media, marketing, and agency executives. There, he covered TV and online video, and oversaw the production of several conferences, including the Cynopsis Digital Big Monetization Summit. During his time as a reporter, Sahil has appeared as a guest speaker at multiple festivals and industry events including the New York Television Festival, NATPE, VidCon, Social Media Week, and NPR’s “On the Media” program. Sahil holds a degree in Film Studies with a concentration on production and development from Vanderbilt University.

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Sahil shares his story of how he came to report for Digiday, including past positions he’s held in the media industry and how that experience has helped him find success today.
Nicole and Sahil discuss best practices for PR pros, including tips for pitching, doing your research and building meaningful, mutually beneficial relationships.
Nicole talks about situations where clients don’t always get favorable coverage by the media, and Sahil gives his perspective from the media side of the equation about the importance of writing honest work.
Nicole asks Sahil what he thinks is OK when it comes to PR pros connecting with the media, and Sahil tells listeners where they can find him online.