In this episode, Nicole and Gini talk about all things PR, including their first experiences in the industry, learning from mistakes, where they are today, and advice for aspiring PR pros. Gini tells Nicole about how she got into public relations after initially wanting to be a lawyer, and shares a great story from her time as an Account Coordinator for Fleishman Hillard. Nicole reminds aspiring PR pros that knowledge is power, and encourages listeners to always read about your clients and do the extra work and research to stay in the know. Gini and Nicole trade stories of how they did their research on media and news outlets for their clients, and Gini talks about a time she learned from a mistake. Nicole and Gini talk about the dangers and downfalls of blast pitches, and challenge PR pros everywhere to vow to stop the blast pitching. Lastly, Gini and Nicole wrap up this week’s episode with their final tips, tricks and advice for aspiring PR pros, and Gini tells listeners where they can connect with her online.
Get to know Gini:
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.