In this episode, Alexis kicks off the show by telling listeners how she got her start in PR, which was when she was 12 years old shadowing her mother at work (public relations is truly in her blood)! Nicole and Alexis discuss the similarities of both of their careers, from working their way up the PR ladder to leading their own agencies. The two talk about what it takes to own and operate a successful business, including finding new business opportunities, building a strong team, and always listening to your gut and following your passion. Next, this dynamic duo dives into a discussion on best PR practices, covering topics such as email etiquette, pitch writing, client relations and marketing yourself. As the show comes to a close, Alexis and Nicole discuss the importance of building mutual respect with members of the media, and the two encourage all PR pros to focus on building meaningful relationships to take our industry in the right direction.
Nicole and Alexis are two peas in a pod, and could practically finish each other’s sentences! If you’re looking for sound advice on the ins and outs of being a successful public relations professional, you’ve come to the right spot. We hope you enjoy this episode as much as we enjoyed having Alexis on!
Get to know Alexis:
With more than 20 years of experience and a reputation as a solid communications strategist, Alexis Davis Smith is a leader in Atlanta’s public relations industry. Alexis has provided public relations counsel for leading global companies such as Coca-Cola and Toyota. For Coca-Cola, she’s directed more than 80 PR programs, including the launch of the innovative Coca-Cola Fridge Pack and the award-winning Coca-Cola Pay It Forward program. In addition, her work with Cracker Barrel Old Country Store established a scholarship for history students at Spelman College, which will impact deserving students for years to come.
Alexis has received a number of industry awards over her illustrious career, including one Silver Anvil, “the Oscar of PR,” from the Public Relations Society of America (PRSA), and six Phoenix Awards from PRSA of Georgia. She is currently the president of the Black Public Relations Society of Atlanta and an active member of the board of directors for the Atlanta Business League (ABL). ABL has recognized Alexis as one of Atlanta’s leading female entrepreneurs and top 100 black women of influence.
A Philadelphia native and proud graduate of Florida A&M University, Alexis has a passion for giving back to the next generation of public relations professionals and entrepreneurs.