/Mihali Stavlas

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So far Mihali Stavlas has created 10 blog entries.

05/30/17 Leading In A Social World

Our world is clearly socially connected like never before. Aaron is here to try and convince us that social capital—measurable, manageable value that’s accessed and shared through social groups—has become an accessible and undeniably valuable resource for people and their organizations. But contrary to what a lot of marketing people will tell you, socially connected [...]

10/25/2016 Human Innovation Science: Activating The Human Experience

In this episode of This Week in Marketing, we discussed how to ensure each client’s opportunities + challenges result in a custom design solution that achieves optimal outcome by solving global business opportunities + challenges, activating human capacity, through human experience design thinking. Brad Rossacci is the Director of Innovation at 900lbs of Creative. Brad’s immersive [...]

02/28/2017 Aligning Personal Passion and Priorities With Your Current Job

In this episode of This Week in Marketing, we discussed finding your purpose, how to overcome obstacles that hold you back from your purpose, aligning purpose with your job and using tools to help other find their purpose. Lynette Lewis is the President of The Lewis Leadership Group. She is an author, business consultant, and motivational speaker. Her 30-year [...]

09/27/2016 So you think your prospect is qualified?

In this episode of This Week in Marketing, we discussed qualifying your prospect, doing that thoroughly, and spending less time on unnecessary proposals. Lilly Ferrick is President of Lilly Ferrick, LLC, a company offering services in coaching, consulting, and outsourced new business development. Lilly was a top producer in sales for multiple companies with a [...]

08/16/2016 Align or Die: A Discussion Around a Thriving Sales & Marketing Relationship

In this episode of This Week in Marketing, we discussed the importance of aligning sales and marketing. Why is it critical for sales and marketing to speak the same language? Identified if you are you a support function or a business driver? and what role does technology play in helping align sales and marketing. Chris [...]

06/26/16 Tell Your Creative Data-Digital Story

In this episode of This Week in Marketing, we discussed how to tell your digital story with data, understanding what to track and measure, understanding the customer journey, make your data sexy, picking the right visual and bringing it all together to tell your story using data. Brian McDonald has been designing and managing digital marketing [...]

05/31/2016 Are You Engaged in Content-Driven Marketing or Just Content Marketing?

In this episode of This Week in Marketing, we discussed one of the hottest topics for modern marketing organizations - how to embrace, plan for, evangelize, and measure a content marketing effort. We will cover the real difference between content marketing and content-driven marketing, the components of a content-driven marketing plan, how marketing technology fits [...]

01/26/16 The Connected Customer Journey

In this episode we will speak about the connected customer journey across multiple devices, platforms and moments - and how both evolving technologies and consumer behaviors require new solutions for marketers. Michael Schinelli is a NYC native and spent his early career there as a designer in product development and architecture firms. He joined Macy’s [...]

11/24/15 The Secrets Behind Online User Profiling & Identifying Which Behaviors Affect Us Most

In this episode, we will talk about the secrets of behind online user profiling and identifying which behavior affect us most. Why we click and why we buy! What are cognitive biases? Defining the elements of a successful e-commerce checkout process and looking at a proven 4 step methodology on conversion optimization. Jeremy Smith is [...]

07/29/15 From Reactive Vendor to Strategic Partner: Creating Win-Win Agency-Client Relationships

In this episode with host Mihali Stavlas, we focus on how marketing agencies and their clients can produce better work together. Guest Karl Sakas shares how to shift from reactive order-taking to being strategic partners. He includes advice for both agencies and clients, including real-world tips based on his work with hundreds of clients. Karl [...]