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So far SD AMA has created 70 blog entries.

11/07/17 Performance Nutrition Marketing

This week’s podcast focuses on marketing in the food industry. In particular, we focus on successes and challenges in the protein industry. Our guests this week are Ash Hannig of Iconic Protein and Kevin Weatherall of Detour Bar. Ash is the Field Marketing Manager for Iconic and Kevin is the Director of Marketing over at Detour Bar. While [...]

10/03/17 Tips for Running AdWords Campaigns

Despite advances in social, display and programmatic advertising platforms, Google's AdWords search ad channel remains a dominant force in digital marketing. As a result, we're always happy to talk AdWords with an expert. Jimmy Hendricks of Lightpost Digital kindly offered to share with us some of the lessons he's learned running AdWords campaigns. We discussed [...]

09/19/17 Facebook Advertising Tips

We mix things up in this show, with guest host Sam Wheeler interviewing AMA San Diego VP Content Bill Winn on Facebook advertising best practices. Sam is an SEO Manager at Inseev Interactive, a San Diego performance digital marketing agency. He is also the creator and author of a resource called "What Is Link Juice?" [...]

09/05/17 State of Marketing Report

On August 24, 2017, AMA San Diego published its 2017 State of Marketing Report - The San Diego Perspective. The report followed qualitative interviews with 32 marketing leaders from 38 area organizations. The organizations represented many sizes across a wide swath of industry sectors, from hospitality to community group, from consumer product to technology. We [...]

08/15/17 Marketing Strategies Should Include “SEO for Growth”

Guest: Philip Singleton, Author of "SEO for Growth" discusses what the C-Suite needs to understand about establishing "Domain Authority". Phil also offers some strategies that every Marketing Professional can implement today. Find more at www.SEOforGrowth.com

By | August 15th, 2017|This Week in Marketing Presented by the SDAMA|0 Comments

07/25/17 The Power of Purpose

The 19th annual Cause Conference™ is September 8 at UCSD's Price Center Theater. This year's theme is "Maximizing your impact through the power of purpose". With AMA San Diego, Conscious Capitalism San Diego and the San Diego Nonprofit Association collaborating to produce the conference and ticket sales to date up 5x over last year's fantastic [...]

07/18/17 Hispanic Marketing Research & Trends

With an estimated 52 million people, or just under 17% of the population, Hispanics comprise the second largest ethnic group in the United States. This burgeoning demographic, therefore, is of significant importance to marketers. Mary Beth McCabe, Associate Professor at National University and Owner, Sun Marketing, and Marina Anderson, principal consultant at Anderson Marketing Insights, consult [...]

07/11/17 Local Businesses Giving Back

When it comes to supporting local causes, seven-location grocery chain Barons Market and Point Loma microbrewery Bay City Brewing Co. walk the walk. Both have a passion for giving back, with causes related to families, animals, the environment and other local businesses benefiting. They have found, in turn, that embracing causes drives employee engagement and promotes customer loyalty. Tune [...]

06/27/17 More to Sponsorship than Writing a Check

Sponsorship can be a great way for a brand to not only reach its desired audience, but also influence that audience's perceptions of the brand. For example, by sponsoring a nonprofit or other charitable cause, a brand can increase its appeal among sympathetic consumers. Likewise, a brand that sponsors a for-profit sports franchise or event [...]

06/20/17 Personal Branding

The commonly-held definition of personal branding is an outward-facing one involving projecting an impression of oneself toward customers, associates and the public. But there's another definition favored by Katy Goshtasbi of Puris Personal Branding. Katy argues that there's an introspective component to personal branding that's even more important. To be successful in almost any line [...]