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So far SD AMA has created 92 blog entries.

10/2/2018 – Unpacking Cause Marketing

Unpacking the Specifics of Cause Marketing Cause marketing is a tactic that has been around for a long time. It is an extremely layered concept in which there are all kinds of brand-specific factors and components that come into play. By definition, cause marketing is a tactic in which for-profit companies benefits a nonprofit charity [...]

9/11/2018 Marketing to the Baby Boom Generation

Welcome to another installment of the AMA San Diego's radio show "This Week in Marketing". The topic this week in Marketing to Baby Boomers! Erica Sell of Harmony Home Medical This week's guest is Erica Sell. She is the owner of Harmony Home Medical here in San Diego. Erica created Harmony Home Medical in [...]

By | September 11th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 9/11/2018 Marketing to the Baby Boom Generation

8/28/2018 Translating Marketing Materials

Welcome to another episode of “This Week in Marketing” from AMA San Diego. The topic today is “Translating Marketing Materials".  Many forget that Google translate is not 100% accurate and professional agencies are crucial to the success of multi-language marketing materials. Our guest today is Jeff Carota, the owner of Interworld Translation Services. Jeff has [...]

By | August 28th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 8/28/2018 Translating Marketing Materials

8/14/2018 Building Creativity Into Marketing Teams

Welcome to another episode of This Week in Marketing from AMA San Diego! We have a special show today that includes some brainstorming ideas and tips for businesses of all sizes! Our guests today are Gina Greco, the Executive Director of Portfolio Masterclass and Yasmeen Mezenner, a creative professional and student at Portfolio Masterclass. Segment [...]

By | August 14th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 8/14/2018 Building Creativity Into Marketing Teams

08/07/18 Get a Holistic Overview of Your Business, via CRM, by Greenrope

Guest is Lars Helgeson, Founder and CEO of Greenrope Greenrope would like to encourage your support of The San Diego Chapter of the AMA Habitat for Humanity It's All About the Kids San Diego X

By | August 7th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 08/07/18 Get a Holistic Overview of Your Business, via CRM, by Greenrope

7/31/2018 Marketing to Canada

Welcome to another episode of This Week in Marketing from the San Diego Chapter of the American Marketing Association. Our guest this week is Robert Laplante of Media-Corps. Robert is an expert in marketing research and supports brands that are entering the Canadian market. In the first segment, we get historical and discuss the last decade [...]

By | July 31st, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 7/31/2018 Marketing to Canada

07/24/18 Meet Q2 Insights – Driving Marketing Results with Research and Analytics

Guest: Kirsty Nunez, President and Chief Research Strategist, Q2 Insights

By | July 24th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/24/18 Meet Q2 Insights – Driving Marketing Results with Research and Analytics

07/17/18 Website Security Best Practices

Welcome to another podcast from the San Diego AMA! For today’s show, we brought in Rich Rudzinski of Tragic Media. In the first segment, we discussed Rich’s background and the basics of security prior to launching a website or application. We talked about the most important things to prioritize in this process, as well as [...]

By | July 17th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/17/18 Website Security Best Practices

06/12/18 Customer Success

Ari Hoffman of Mindtouch says that in business, we're actually going backwards in one important way. He says that thanks to the advent of the customer success methodology, we're reconnecting customers with product developers in a way they haven't been in a long time. Customer success managers ensure their products or services are used to [...]

By | June 19th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/12/18 Customer Success

6/5/18 Exclusivity in Branding

Human beings are hard-wired to want most the things that are furthest from reach. The rarer the object, the greater the price it commands, regardless of its actual utility. Which is why branding experts like Brian Lischer capitalize on exclusivity whenever they can. Brian is the founder of Ignyte, a San Diego branding agency. Brian's [...]

By | June 12th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 6/5/18 Exclusivity in Branding