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So far SD AMA has created 74 blog entries.

01/09/18 Customer Acquisition Economics

A common question from the power players on ABC's Shark Tank TV program to doe-eyed entrepreneurs is, "What is your customer acquisition cost?" That's the wrong thing to ask, contends Steven Bellach of Bottom Line Marketing. The correct question is, "What should your customer acquisition cost be?" Once you subtract cost of goods sold, desired [...]

12/19/2017 Customer Experience

Welcome back to AMA San Diego’s This Week in Marketing Podcast. This week we talk customer experience. From discovery to advocacy, the customer experience is integral to every part of a business. Our guests this week are Erika DiProfio, Director of Marketing, Omni La Costa Resort & Spa and Jeofrey Bean, Principal Consultant of Customer [...]

By | December 19th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 12/19/2017 Customer Experience

12/05/17 The Green Rush

With legal adult use of cannabis just around the corner, this show focuses on the marketing challenges and opportunities in the field. Big money is being thrown into the Green Rush and it was our mission to find out how marketing dollars are being spent! Our guests this week are Kendra Losee of Mota Marketing and [...]

By | December 5th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 12/05/17 The Green Rush

11/28/17 Podcasting Tips & Trends

With video becoming all the rage and written content as strong as ever, is there a place for audio in a proper content marketing strategy? Absolutely! And we're happy to interview none other than Wade Taylor, owner and operator of this very platform, on tips and trends for the enterprising podcaster. Wade is an expert [...]

By | November 28th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 11/28/17 Podcasting Tips & Trends

11/07/17 Performance Nutrition Marketing

This week’s podcast focuses on marketing in the food industry. In particular, we focus on successes and challenges in the protein industry. Our guests this week are Ash Hannig of Iconic Protein and Kevin Weatherall of Detour Bar. Ash is the Field Marketing Manager for Iconic and Kevin is the Director of Marketing over at Detour Bar. While [...]

By | November 7th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 11/07/17 Performance Nutrition Marketing

10/03/17 Tips for Running AdWords Campaigns

Despite advances in social, display and programmatic advertising platforms, Google's AdWords search ad channel remains a dominant force in digital marketing. As a result, we're always happy to talk AdWords with an expert. Jimmy Hendricks of Lightpost Digital kindly offered to share with us some of the lessons he's learned running AdWords campaigns. We discussed [...]

By | October 3rd, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 10/03/17 Tips for Running AdWords Campaigns

09/19/17 Facebook Advertising Tips

We mix things up in this show, with guest host Sam Wheeler interviewing AMA San Diego VP Content Bill Winn on Facebook advertising best practices. Sam is an SEO Manager at Inseev Interactive, a San Diego performance digital marketing agency. He is also the creator and author of a resource called "What Is Link Juice?" [...]

By | September 19th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 09/19/17 Facebook Advertising Tips

09/05/17 State of Marketing Report

On August 24, 2017, AMA San Diego published its 2017 State of Marketing Report - The San Diego Perspective. The report followed qualitative interviews with 32 marketing leaders from 38 area organizations. The organizations represented many sizes across a wide swath of industry sectors, from hospitality to community group, from consumer product to technology. We [...]

By | September 5th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 09/05/17 State of Marketing Report

08/15/17 Marketing Strategies Should Include “SEO for Growth”

Guest: Philip Singleton, Author of "SEO for Growth" discusses what the C-Suite needs to understand about establishing "Domain Authority". Phil also offers some strategies that every Marketing Professional can implement today. Find more at www.SEOforGrowth.com

By | August 15th, 2017|This Week in Marketing with AMA San Diego|Comments Off on 08/15/17 Marketing Strategies Should Include “SEO for Growth”

07/25/17 The Power of Purpose

The 19th annual Cause Conference™ is September 8 at UCSD's Price Center Theater. This year's theme is "Maximizing your impact through the power of purpose". With AMA San Diego, Conscious Capitalism San Diego and the San Diego Nonprofit Association collaborating to produce the conference and ticket sales to date up 5x over last year's fantastic [...]

By | July 25th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/25/17 The Power of Purpose