In this episode, Britt kicks off the show by telling listeners more about her work with MiLLENNiAL, from starting off as a magazine and building that into a MiLLENNiAL empire. Britt calls herself a generational reporter, collecting and curating stories and videos featuring people who are making a living doing what they truly love. Britt continues by sharing her plans for expanding MiLLENNiAL, and gives listeners tips and advice for how to properly grow your brand. Next, Nicole asks Britt to share both good and bad experiences working with PR professionals. The duo praise those who practice great PR, and discuss ways some PR pros could have corrected situations to create a better experience for Britt and her media team.
Britt tells listeners that something people in the media industry absolutely love is working with PR people who are excited to work with them. She tells Nicole that it makes their work and relationship much more enjoyable, and is sure to note that a great attitude goes a very long way. Britt goes on to share that she really appreciates the follow up, so don’t be afraid to reach back out if you truly believe in your pitch!
Next, Nicole asks Britt where listeners can find MiLLENNiAL online and on social media. To finish out the show, Britt shares her top two pieces of advice for PR pros that the media wish for, which are to always make sure your client has (1) beautiful, high-quality images of themselves (both head shots and candid photos), and (2) a really nice bio written out (that’s NOT staunch and overly-formal).
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Get to know Britt:
Britt Hysen is the founder and Editor-in-Chief of MiLLENNiAL, an aspirational media lifestyle platform for conscious millennials. From global influencers to cultural trends, Britt has produced content that speaks to the social impact of the generation since 2010. In addition to being a media entrepreneur, Britt is a passionate humanitarian, international speaker, and a brand consultant on all things millennial. She has established working relationships with Time Inc., iHeart Media, and Belkin among other Fortune 500 companies.