This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

11/26/2019 – Digital Marketing in 2020 – Pt 1

Welcome back to another episode of This Week in Marketing from AMA San Diego. We have a massive multi-part show today on digital marketing in 2020and we only got through the first few segments. Check out the outline below and listen in! Section 1: Domain Authority 2.0 What is Domain Authority 2.0? How does it [...]

By | November 26th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 11/26/2019 – Digital Marketing in 2020 – Pt 1

9/24/2019 – Brick & Mortar Experience Marketing

Welcome to another episode of This Week in Marketing from AMA San Diego! Today we are talking about in-store marketing. Our guest today is Jessie Svec. Jessie worked as an experience designer with American Eagle and helped create marketing experiences that were sent to the stores nationwide.   In segment 1, we define in-store marketing [...]

By | October 4th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 9/24/2019 – Brick & Mortar Experience Marketing

10/1/2019 – Travel Marketing in 2020 & Beyond

Welcome to a special episode of This Week in Marketing! Our focus today is travel marketing and our guest is Corey Falter of Lure Agency. Corey is a marketing expert and specializes in the travel and hospitality industry. Tune in as we breakdown marketing techniques in the crazy world of travel!   Questions from Segment [...]

By | October 1st, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 10/1/2019 – Travel Marketing in 2020 & Beyond

7/16/2019 – Creating a Content Marketing Strategy Pt.2

In the 7/16 installment of This Week in Marketing, hosts Kevin Svec and Sam Wheeler return to the studio to finish their conversation on Creating a Content Marketing Strategy. We wrapped up the last show talking about ways to get those creative juices flowing to build out memorable content, as well as mapping out the [...]

By | August 6th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 7/16/2019 – Creating a Content Marketing Strategy Pt.2

06/29/19 Creating a Content Marketing Strategy Part 1

In this episode, Sam and I discuss the process of creating a simple content marketing strategy that actually works. We dig deep into breaking down the process of setting up a plan and properly integrating creativity. In Segment One: We kick off the show by honing in on the importance of setting realistic KPIs and goals [...]

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5/14/19 – Content Roadmapping and Article Ideation

We are excited to publish another episode of This Week in Marketing from AMA San Diego. Content Roadmapping & Article Ideation   Section 1: In section one we discuss the customer funnel levels (awareness, interest, consideration, conversion) and keyword types. Section 2: Section two overviews keyword research and road mapping. Check out this helpful Ahrefs [...]

By | May 14th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 5/14/19 – Content Roadmapping and Article Ideation

4/17/19 How to Market a Book Online

Welcome back to another exciting episode of This Week in Marketing from AMA San Diego. Online Book Marketing: Tips From an Expert The topic this week is "How to Market a Book Online". There is a lot of noise out there about hacks for book marketing and we wanted to bring in an expert to [...]

By | April 16th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 4/17/19 How to Market a Book Online

03/5/2019 – Reputation Management in 2019

Welcome to a very actionable This Week in Marking podcast! Our guest this week is Alan Bush, the VP of Strategy of Ignite Visibility, and the topic is Reputation Management. We will cover a variety of aspects of reputation management including, platforms, outreach campaigns, SEO value, and more! Check out the segment review below and [...]

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2/19/2019 – Art of Marketing Sneak Peek

If you’re on the fence about attending Art of Marketing, or if you’ve already registered and want to know more about what’s in store, tune into AMA San Diego’s first-ever Facebook Live #AOMSD sneak peek. We’ll tell you what’s new and what to expect, from four highly topical tracks in our Challenge/Change theme to high-energy [...]

By | February 23rd, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 2/19/2019 – Art of Marketing Sneak Peek

1/29/2019 – Local Marketing: Partnerships and Cause

Welcome to the January 29th episode of AMA San Diego's "This Week in Marketing" radio podcast. We have a special 2-part show today all about Local Marketing. Our guest today is Larisa Hall of Tap Fever Studios  Larisa Hall of Tap Fever Studios Larisa started Tap Fever Studios with the goal of providing [...]

By | January 29th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 1/29/2019 – Local Marketing: Partnerships and Cause