This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

03/24/20 This Week in Marketing – COVID-19 Edition

Good morning San Diego marketers! Like many of you out there, the coronavirus pandemic has forced us to change up our way of doing things at AMA San Diego. This week, Sam and I are coming to you from our home offices to talk about COVID-19 and what it means for marketers. We discuss how [...]

By | April 3rd, 2020|This Week in Marketing with AMA San Diego|0 Comments

03/17/20 Ideation, Production, and Marketing: How to Make Video Work for You!

In today’s episode of This Week in Marketing, I welcome in CJ Thomas, Founder of Wondertree Media – an award-winning creative video agency focused on conveying stories that inspire meaningful action. This one is all about video and how brands should approach the hype! Segment 1 We kick off the show by getting some of [...]

By | March 17th, 2020|This Week in Marketing with AMA San Diego|Comments Off on 03/17/20 Ideation, Production, and Marketing: How to Make Video Work for You!

03/03/20 Digital Marketing for 2020 Part 2

After 4 long months, Sam and I return to the studio to follow up our Digital Marketing for 2020 Part 1! We’ve got a info-packed episode for you all in this one! The primary focus is on link building and what the process will look like in 2020 and beyond. Segment 1 Segment 1 kicks [...]

By | March 3rd, 2020|This Week in Marketing with AMA San Diego|Comments Off on 03/03/20 Digital Marketing for 2020 Part 2

02/04/20 Marketing Special Event Insurance

Welcome back marketers! In the 2/4 installment of This Week in Marketing, I welcome Greg Esterhai and Katie Gorman of Eventsured – a special event insurance provider based in Pennsylvania. The three us have an awesome chat about the industry, marketing, and how Eventsured leverages their X factor. Segment 1 The first segment is all [...]

By | February 6th, 2020|This Week in Marketing with AMA San Diego|Comments Off on 02/04/20 Marketing Special Event Insurance

12/10/20 Mindfulness in Business

In the 12/10 installment of This Week in Marketing, we welcome Penny Payton, life coach, and mindfulness advocate. Here is the outline for the show: Segment 1: Overview Tell us a bit about yourself and your career journey? How do you define “mindfulness”? How has mindfulness evolved over time? How did you get into this [...]

By | January 29th, 2020|Business, This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 12/10/20 Mindfulness in Business

11/26/2019 – Digital Marketing in 2020 – Pt 1

Welcome back to another episode of This Week in Marketing from AMA San Diego. We have a massive multi-part show today on digital marketing in 2020and we only got through the first few segments. Check out the outline below and listen in! Section 1: Domain Authority 2.0 What is Domain Authority 2.0? How does it [...]

By | November 26th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 11/26/2019 – Digital Marketing in 2020 – Pt 1

9/24/2019 – Brick & Mortar Experience Marketing

Welcome to another episode of This Week in Marketing from AMA San Diego! Today we are talking about in-store marketing. Our guest today is Jessie Svec. Jessie worked as an experience designer with American Eagle and helped create marketing experiences that were sent to the stores nationwide.   In segment 1, we define in-store marketing [...]

By | October 4th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 9/24/2019 – Brick & Mortar Experience Marketing

10/1/2019 – Travel Marketing in 2020 & Beyond

Welcome to a special episode of This Week in Marketing! Our focus today is travel marketing and our guest is Corey Falter of Lure Agency. Corey is a marketing expert and specializes in the travel and hospitality industry. Tune in as we breakdown marketing techniques in the crazy world of travel!   Questions from Segment [...]

By | October 1st, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 10/1/2019 – Travel Marketing in 2020 & Beyond

7/16/2019 – Creating a Content Marketing Strategy Pt.2

In the 7/16 installment of This Week in Marketing, hosts Kevin Svec and Sam Wheeler return to the studio to finish their conversation on Creating a Content Marketing Strategy. We wrapped up the last show talking about ways to get those creative juices flowing to build out memorable content, as well as mapping out the [...]

By | August 6th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 7/16/2019 – Creating a Content Marketing Strategy Pt.2

06/29/19 Creating a Content Marketing Strategy Part 1

In this episode, Sam and I discuss the process of creating a simple content marketing strategy that actually works. We dig deep into breaking down the process of setting up a plan and properly integrating creativity. In Segment One: We kick off the show by honing in on the importance of setting realistic KPIs and goals [...]

By | July 16th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/29/19 Creating a Content Marketing Strategy Part 1