This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

7/16/2019 – Creating a Content Marketing Strategy Pt.2

In the 7/16 installment of This Week in Marketing, hosts Kevin Svec and Sam Wheeler return to the studio to finish their conversation on Creating a Content Marketing Strategy. We wrapped up the last show talking about ways to get those creative juices flowing to build out memorable content, as well as mapping out the [...]

By | August 6th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 7/16/2019 – Creating a Content Marketing Strategy Pt.2

06/29/19 Creating a Content Marketing Strategy Part 1

In this episode, Sam and I discuss the process of creating a simple content marketing strategy that actually works. We dig deep into breaking down the process of setting up a plan and properly integrating creativity. In Segment One: We kick off the show by honing in on the importance of setting realistic KPIs and goals [...]

By | July 16th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/29/19 Creating a Content Marketing Strategy Part 1

5/14/19 – Content Roadmapping and Article Ideation

We are excited to publish another episode of This Week in Marketing from AMA San Diego. Content Roadmapping & Article Ideation   Section 1: In section one we discuss the customer funnel levels (awareness, interest, consideration, conversion) and keyword types. Section 2: Section two overviews keyword research and road mapping. Check out this helpful Ahrefs [...]

By | May 14th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 5/14/19 – Content Roadmapping and Article Ideation

4/17/19 How to Market a Book Online

Welcome back to another exciting episode of This Week in Marketing from AMA San Diego. Online Book Marketing: Tips From an Expert The topic this week is "How to Market a Book Online". There is a lot of noise out there about hacks for book marketing and we wanted to bring in an expert to [...]

By | April 16th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 4/17/19 How to Market a Book Online

03/5/2019 – Reputation Management in 2019

Welcome to a very actionable This Week in Marking podcast! Our guest this week is Alan Bush, the VP of Strategy of Ignite Visibility, and the topic is Reputation Management. We will cover a variety of aspects of reputation management including, platforms, outreach campaigns, SEO value, and more! Check out the segment review below and [...]

By | March 5th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 03/5/2019 – Reputation Management in 2019

2/19/2019 – Art of Marketing Sneak Peek

If you’re on the fence about attending Art of Marketing, or if you’ve already registered and want to know more about what’s in store, tune into AMA San Diego’s first-ever Facebook Live #AOMSD sneak peek. We’ll tell you what’s new and what to expect, from four highly topical tracks in our Challenge/Change theme to high-energy [...]

By | February 23rd, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 2/19/2019 – Art of Marketing Sneak Peek

1/29/2019 – Local Marketing: Partnerships and Cause

Welcome to the January 29th episode of AMA San Diego's "This Week in Marketing" radio podcast. We have a special 2-part show today all about Local Marketing. Our guest today is Larisa Hall of Tap Fever Studios  Larisa Hall of Tap Fever Studios Larisa started Tap Fever Studios with the goal of providing [...]

By | January 29th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 1/29/2019 – Local Marketing: Partnerships and Cause

1/8/2019 – Strategic Communication in the Digital Age

Welcome to the first this week in marketing podcast of 2019! We are so happy to be back this year and have a wonderful line up of speakers ready to rock this year. Today we are coving a very fun topic: Branding & Communication!  While we have covered branding and communications before, we wanted to [...]

By | January 8th, 2019|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 1/8/2019 – Strategic Communication in the Digital Age

12/4/2018 – Launching a Local Product

This week in marketing is back with another fantastic installment!  Today we discuss entering the local market with a twist: keeping an eye on the national market! We have two fantastic guests today:  Les Kollegian, owner of Jacob Tyler Branding Agency, and Nick Apostolopoulos, owner of 619 Spirits. Nick is currently in the process of [...]

By | December 11th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 12/4/2018 – Launching a Local Product

11/16/18 E-A-T Pray Love Your Digital Marketing Efforts

After a brief hiatus, Sam and Kevin return to the studio to discuss Google’s infamous August algorithm update. Specifically, how businesses can improve their Expertise, Authoritativeness & Trustworthiness score (or EAT score) to get their content favored on the web- all according to Google’s Search Quality Guidelines. In the first segment, you can hear Sam [...]

By | November 13th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 11/16/18 E-A-T Pray Love Your Digital Marketing Efforts