This Week in Marketing Presented by the SDAMA

//This Week in Marketing Presented by the SDAMA
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for San Diego AMA and works as a digital marketer for Inseev Interactive, a San Diego SEO firm. Show Contact Info: Wade@Wsradio.Com

06/20/17 Personal Branding

The commonly-held definition of personal branding is an outward-facing one involving projecting an impression of oneself toward customers, associates and the public. But there's another definition favored by Katy Goshtasbi of Puris Personal Branding. Katy argues that there's an introspective component to personal branding that's even more important. To be successful in almost any line [...]

06/06/16 Integrated Marketing Campaigns

With today's digital marketing technologies, campaigns are more powerful, and more complex, than ever. But what really makes them complex isn't so much the technology, but the human element. How do you get everyone, including your sales team, your partners and even your customers, singing from the same sheet of music? That's the challenge, and [...]

05/16/17 Where to Focus Your Video Strategy

With options like Instagram, Youtube, Facebook and Snapchat an important consideration is where is your target audience spending the most time watching, and how do you reach them? During our latest podcast our guest host in studio was Mike Matamala, Multimedia Designer at Holdrite and VP of Social and Earned Media at San Diego AMA. [...]

05/02/17 All About Instagram

Instagram often gets short shrift from marketers. The social media platform's focus on images, popularity with teens and home under the protective umbrella of Facebook mean it isn't always considered a serious marketing platform. Jenn Hermann of Jenn's Trends is on a mission to change that. The Instagram savant takes advantage of any opportunity to [...]

04/18/17 Marketing Made Better By Data

Marketers tend to be intuitive folks. We generate hypotheses to serve as starting points for our marketing campaigns and then test them to find the best path forward. But why guess when you can use data as your launchpad? That's what Kirsty Nunez, President of Q2 Insights, wants to know. Kirsty joined guest host Mike Matamala, [...]

04/04/17 The Many Looks of Design

When we hear the word "design", we've all got our own ideas for what it means. Most of us think of nifty graphics, modern websites, sleek products and stylish interiors. But what about processes and experiences? These have to be designed too, and all these things benefit from the concept of Design Thinking. Design Thinking is actually [...]

03/21/27 Digital Marketing Update

With Google's search algorithm constantly evolving and misconceptions galore in digital marketing, we asked the team from Inseev Interactive to return to the studio for an update. Inseev President Jimmy Page and SEO Manager Wes Flippo helped us understand the latest developments in search engine optimization, explain away confusion about search marketing and offer sage [...]

10/25/2016 Human Innovation Science: Activating The Human Experience

In this episode of This Week in Marketing, we discussed how to ensure each client’s opportunities + challenges result in a custom design solution that achieves optimal outcome by solving global business opportunities + challenges, activating human capacity, through human experience design thinking. Brad Rossacci is the Director of Innovation at 900lbs of Creative. Brad’s immersive [...]

02/28/2017 Aligning Personal Passion and Priorities With Your Current Job

In this episode of This Week in Marketing, we discussed finding your purpose, how to overcome obstacles that hold you back from your purpose, aligning purpose with your job and using tools to help other find their purpose. Lynette Lewis is the President of The Lewis Leadership Group. She is an author, business consultant, and motivational speaker. Her 30-year [...]

03/07/17 Is It As Much Fun to Market Beer As It Is to Drink It?

Oh, the questions we're forced to ponder at San Diego AMA! We were fortunate to be joined in the studio by Mark Weslar, Vice President of Marketing at Karl Strauss Brewing Company, to labor through this difficult topic. Karl Strauss was the original craft beer brewery in San Diego, a pioneer in what has become [...]