This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

7/31/2018 Marketing to Canada

Welcome to another episode of This Week in Marketing from the San Diego Chapter of the American Marketing Association. Our guest this week is Robert Laplante of Media-Corps. Robert is an expert in marketing research and supports brands that are entering the Canadian market. In the first segment, we get historical and discuss the last decade [...]

By | July 31st, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 7/31/2018 Marketing to Canada

07/24/18 Meet Q2 Insights – Driving Marketing Results with Research and Analytics

Guest: Kirsty Nunez, President and Chief Research Strategist, Q2 Insights

By | July 24th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/24/18 Meet Q2 Insights – Driving Marketing Results with Research and Analytics

07/17/18 Website Security Best Practices

Welcome to another podcast from the San Diego AMA! For today’s show, we brought in Rich Rudzinski of Tragic Media. In the first segment, we discussed Rich’s background and the basics of security prior to launching a website or application. We talked about the most important things to prioritize in this process, as well as [...]

By | July 17th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/17/18 Website Security Best Practices

06/12/18 Customer Success

Ari Hoffman of Mindtouch says that in business, we're actually going backwards in one important way. He says that thanks to the advent of the customer success methodology, we're reconnecting customers with product developers in a way they haven't been in a long time. Customer success managers ensure their products or services are used to [...]

By | June 19th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/12/18 Customer Success

6/5/18 Exclusivity in Branding

Human beings are hard-wired to want most the things that are furthest from reach. The rarer the object, the greater the price it commands, regardless of its actual utility. Which is why branding experts like Brian Lischer capitalize on exclusivity whenever they can. Brian is the founder of Ignyte, a San Diego branding agency. Brian's [...]

By | June 12th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 6/5/18 Exclusivity in Branding

5/15/18 – Video Marketing Tips & Tactics

Today’s guest is Mike Towe of of M2 Digital Post. In segment one we discuss the Mike’s background and how video has come to be an essential marketing tool in the digital world. Interesting fact: Millennials watch 47% less TV than adults 35+! The second segment is all about when to hire professionals and when [...]

By | May 15th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 5/15/18 – Video Marketing Tips & Tactics

5/1/18 – Marketing Automation with GreenRope

Welcome to another episode of This Week in Marketing from AMA San Diego! Our guest is Lars Helgeson, Founder and CEO of GreenRope. In this episode, we discuss marketing automation and email marketing. We explore the areas where marketers should leverage automated tools and where they should leverage real people. Segment 1 is focused on [...]

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4/17/18 Innovation in Marketing

Welcome to another "This Week in Marketing" show from AMA San Diego! This week are talking with Lon Safko (https://lonsafko.com/). Lon has built 14 companies and has learned every step of the way. Lon has also written several books. He wrote 2008’s Social Media Bible and 2014’s Fusion Marketing Bible. His latest book is called [...]

By | April 17th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 4/17/18 Innovation in Marketing

4/3/2018 Art of Marketing 2018

Welcome back to This Week in Marketing from the San Diego chapter of the American Marketing Association! We have 3 guests this week! Matthew Parisi is Product Marketing Manager at Tealium and the Chair of the Art of Marketing conference. Christine Wiley is the President of AMA Board and a National Marketing Director for the [...]

By | April 3rd, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 4/3/2018 Art of Marketing 2018

3/20/2018 Introverted Entrepreneurs

This week is all about marketing as an introvert! Our guest today is Beth Buelow of The Introvert Entrepreneur. She is a marketing coach, speaker, author, podcast host, and overall marketing expert. In the first segment, we discuss the definition of introversion and talk a bit about Beth’s background. Spoiler alert: It is a sliding [...]

By | March 20th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 3/20/2018 Introverted Entrepreneurs