This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

4/3/2018 Art of Marketing 2018

Welcome back to This Week in Marketing from the San Diego chapter of the American Marketing Association! We have 3 guests this week! Matthew Parisi is Product Marketing Manager at Tealium and the Chair of the Art of Marketing conference. Christine Wiley is the President of AMA Board and a National Marketing Director for the [...]

By | April 3rd, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 4/3/2018 Art of Marketing 2018

3/20/2018 Introverted Entrepreneurs

This week is all about marketing as an introvert! Our guest today is Beth Buelow of The Introvert Entrepreneur. She is a marketing coach, speaker, author, podcast host, and overall marketing expert. In the first segment, we discuss the definition of introversion and talk a bit about Beth’s background. Spoiler alert: It is a sliding [...]

By | March 20th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 3/20/2018 Introverted Entrepreneurs

02/20/18 Climbing The Value Ladder

Welcome to another rendition of This Week in Marketing! Our guest today is Amanda Stuckey, Vice President of Marketing at Chef Works. In segment one, we discuss the history of Chef Works and how they revolutionized the “chef uniform” industry. In segment two we talk about how to make changes in industries that are slow [...]

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02/06/18 Organic Social Media Marketing in 2018

Welcome to another This Week in Marketing podcast from AMA San Diego! Today's topic is Social Media Marketing in 2018! Our guests are Manish Dudharejia, Co-Founder and President, and Kevin Svec, Senior Copywriter of E2M Solutions Inc.  This podcast is all about tips for businesses looking to take advantage of social media's sweeping changes in 2018. In [...]

By | February 6th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 02/06/18 Organic Social Media Marketing in 2018

01/23/18 Startups & Courage Marketing

Welcome to another podcast from AMA San Diego's This Week in Marketing! Today's show focuses on courage marketing what it takes to be a startup in today's business landscape. Our guest is Ryan Berman of Sock Problems. Ryan is an expert entrepreneur, the founder of a successful marketing agency, and a soon-to-be-published author. In the [...]

By | January 23rd, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 01/23/18 Startups & Courage Marketing

01/09/18 Customer Acquisition Economics

A common question from the power players on ABC's Shark Tank TV program to doe-eyed entrepreneurs is, "What is your customer acquisition cost?" That's the wrong thing to ask, contends Steven Bellach of Bottom Line Marketing. The correct question is, "What should your customer acquisition cost be?" Once you subtract cost of goods sold, desired [...]

By | January 9th, 2018|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 01/09/18 Customer Acquisition Economics

12/19/2017 Customer Experience

Welcome back to AMA San Diego’s This Week in Marketing Podcast. This week we talk customer experience. From discovery to advocacy, the customer experience is integral to every part of a business. Our guests this week are Erika DiProfio, Director of Marketing, Omni La Costa Resort & Spa and Jeofrey Bean, Principal Consultant of Customer [...]

By | December 19th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 12/19/2017 Customer Experience

12/05/17 The Green Rush

With legal adult use of cannabis just around the corner, this show focuses on the marketing challenges and opportunities in the field. Big money is being thrown into the Green Rush and it was our mission to find out how marketing dollars are being spent! Our guests this week are Kendra Losee of Mota Marketing and [...]

By | December 5th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 12/05/17 The Green Rush

11/28/17 Podcasting Tips & Trends

With video becoming all the rage and written content as strong as ever, is there a place for audio in a proper content marketing strategy? Absolutely! And we're happy to interview none other than Wade Taylor, owner and operator of this very platform, on tips and trends for the enterprising podcaster. Wade is an expert [...]

By | November 28th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 11/28/17 Podcasting Tips & Trends

11/07/17 Performance Nutrition Marketing

This week’s podcast focuses on marketing in the food industry. In particular, we focus on successes and challenges in the protein industry. Our guests this week are Ash Hannig of Iconic Protein and Kevin Weatherall of Detour Bar. Ash is the Field Marketing Manager for Iconic and Kevin is the Director of Marketing over at Detour Bar. While [...]

By | November 7th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 11/07/17 Performance Nutrition Marketing