This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

05/02/17 All About Instagram

Instagram often gets short shrift from marketers. The social media platform's focus on images, popularity with teens and home under the protective umbrella of Facebook mean it isn't always considered a serious marketing platform. Jenn Hermann of Jenn's Trends is on a mission to change that. The Instagram savant takes advantage of any opportunity to [...]

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04/18/17 Marketing Made Better By Data

Marketers tend to be intuitive folks. We generate hypotheses to serve as starting points for our marketing campaigns and then test them to find the best path forward. But why guess when you can use data as your launchpad? That's what Kirsty Nunez, President of Q2 Insights, wants to know. Kirsty joined guest host Mike Matamala, [...]

By | April 18th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 04/18/17 Marketing Made Better By Data

04/04/17 The Many Looks of Design

When we hear the word "design", we've all got our own ideas for what it means. Most of us think of nifty graphics, modern websites, sleek products and stylish interiors. But what about processes and experiences? These have to be designed too, and all these things benefit from the concept of Design Thinking. Design Thinking is actually [...]

By | April 4th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 04/04/17 The Many Looks of Design

03/21/27 Digital Marketing Update

With Google's search algorithm constantly evolving and misconceptions galore in digital marketing, we asked the team from Inseev Interactive to return to the studio for an update. Inseev President Jimmy Page and SEO Manager Wes Flippo helped us understand the latest developments in search engine optimization, explain away confusion about search marketing and offer sage [...]

By | March 21st, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 03/21/27 Digital Marketing Update

10/25/2016 Human Innovation Science: Activating The Human Experience

In this episode of This Week in Marketing, we discussed how to ensure each client’s opportunities + challenges result in a custom design solution that achieves optimal outcome by solving global business opportunities + challenges, activating human capacity, through human experience design thinking. Brad Rossacci is the Director of Innovation at 900lbs of Creative. Brad’s immersive [...]

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02/28/2017 Aligning Personal Passion and Priorities With Your Current Job

In this episode of This Week in Marketing, we discussed finding your purpose, how to overcome obstacles that hold you back from your purpose, aligning purpose with your job and using tools to help other find their purpose. Lynette Lewis is the President of The Lewis Leadership Group. She is an author, business consultant, and motivational speaker. Her 30-year [...]

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03/07/17 Is It As Much Fun to Market Beer As It Is to Drink It?

Oh, the questions we're forced to ponder at San Diego AMA! We were fortunate to be joined in the studio by Mark Weslar, Vice President of Marketing at Karl Strauss Brewing Company, to labor through this difficult topic. Karl Strauss was the original craft beer brewery in San Diego, a pioneer in what has become [...]

By | March 7th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 03/07/17 Is It As Much Fun to Market Beer As It Is to Drink It?

02/21/17 The Customer Experience at Burger Lounge

San Diego-based restaurant chain Burger Lounge is a fascinating local laboratory for the customer experience. With an innovative menu, modern design and thoughtful hospitality touches, the brand is pushing the envelope in fast-food dining. Burger Lounge Vice President of Marketing Robert Lane joined us to talk about his brand's philosophy and approach to its business. [...]

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02/16/17 Facebook Video Marketing Trends in 2017

Social media is all the rage for digital marketers and no channel is commanding more attention than Facebook. Whether you leverage the platform's organic potential or make it part of your paid media arsenal, Facebook has the potential to drive your awareness, engagement and conversions through the roof. But what is the single best way [...]

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02/07/17 The State of Diversity

The marketing campaigns of large brands look more diverse than ever, but much work remains to make the brands themselves truly diverse and inclusive. Cheryl Goodman, Executive Director of Athena San Diego, joined us to discuss the state of diversity in San Diego and corporate America.

By | February 7th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 02/07/17 The State of Diversity