This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

10/03/17 Tips for Running AdWords Campaigns

Despite advances in social, display and programmatic advertising platforms, Google's AdWords search ad channel remains a dominant force in digital marketing. As a result, we're always happy to talk AdWords with an expert. Jimmy Hendricks of Lightpost Digital kindly offered to share with us some of the lessons he's learned running AdWords campaigns. We discussed [...]

By | October 3rd, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 10/03/17 Tips for Running AdWords Campaigns

09/19/17 Facebook Advertising Tips

We mix things up in this show, with guest host Sam Wheeler interviewing AMA San Diego VP Content Bill Winn on Facebook advertising best practices. Sam is an SEO Manager at Inseev Interactive, a San Diego performance digital marketing agency. He is also the creator and author of a resource called "What Is Link Juice?" [...]

By | September 19th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 09/19/17 Facebook Advertising Tips

09/05/17 State of Marketing Report

On August 24, 2017, AMA San Diego published its 2017 State of Marketing Report - The San Diego Perspective. The report followed qualitative interviews with 32 marketing leaders from 38 area organizations. The organizations represented many sizes across a wide swath of industry sectors, from hospitality to community group, from consumer product to technology. We [...]

By | September 5th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 09/05/17 State of Marketing Report

08/15/17 Marketing Strategies Should Include “SEO for Growth”

Welcome to another addition of "This Week in Marketing from AMA San Diego! This week our guest is Philip Singleton, Author of "SEO for Growth" discusses what the C-Suite needs to understand about establishing "Domain Authority". Phil also offers some strategies that every Marketing Professional can implement today. Domain authority is a very interesting and [...]

By | August 15th, 2017|This Week in Marketing with AMA San Diego|Comments Off on 08/15/17 Marketing Strategies Should Include “SEO for Growth”

07/25/17 The Power of Purpose

The 19th annual Cause Conference™ is September 8 at UCSD's Price Center Theater. This year's theme is "Maximizing your impact through the power of purpose". With AMA San Diego, Conscious Capitalism San Diego and the San Diego Nonprofit Association collaborating to produce the conference and ticket sales to date up 5x over last year's fantastic [...]

By | July 25th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/25/17 The Power of Purpose

07/18/17 Hispanic Marketing Research & Trends

With an estimated 52 million people, or just under 17% of the population, Hispanics comprise the second largest ethnic group in the United States. This burgeoning demographic, therefore, is of significant importance to marketers. Mary Beth McCabe, Associate Professor at National University and Owner, Sun Marketing, and Marina Anderson, principal consultant at Anderson Marketing Insights, consult [...]

By | July 18th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/18/17 Hispanic Marketing Research & Trends

07/11/17 Local Businesses Giving Back

When it comes to supporting local causes, seven-location grocery chain Barons Market and Point Loma microbrewery Bay City Brewing Co. walk the walk. Both have a passion for giving back, with causes related to families, animals, the environment and other local businesses benefiting. They have found, in turn, that embracing causes drives employee engagement and promotes customer loyalty. Tune [...]

By | July 11th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 07/11/17 Local Businesses Giving Back

06/27/17 More to Sponsorship than Writing a Check

Sponsorship can be a great way for a brand to not only reach its desired audience, but also influence that audience's perceptions of the brand. For example, by sponsoring a nonprofit or other charitable cause, a brand can increase its appeal among sympathetic consumers. Likewise, a brand that sponsors a for-profit sports franchise or event [...]

By | June 27th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/27/17 More to Sponsorship than Writing a Check

06/20/17 Personal Branding

The commonly-held definition of personal branding is an outward-facing one involving projecting an impression of oneself toward customers, associates and the public. But there's another definition favored by Katy Goshtasbi of Puris Personal Branding. Katy argues that there's an introspective component to personal branding that's even more important. To be successful in almost any line [...]

By | June 20th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/20/17 Personal Branding

06/06/16 Integrated Marketing Campaigns

With today's digital marketing technologies, campaigns are more powerful, and more complex, than ever. But what really makes them complex isn't so much the technology, but the human element. How do you get everyone, including your sales team, your partners and even your customers, singing from the same sheet of music? That's the challenge, and [...]

By | June 6th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/06/16 Integrated Marketing Campaigns