Marketers tend to be intuitive folks. We generate hypotheses to serve as starting points for our marketing campaigns and then test them to find the best path forward. But why guess when you can use data as your launchpad? That's what Kirsty Nunez, President of Q2 Insights, wants to know. Kirsty joined guest host Mike Matamala, [...]
When we hear the word "design", we've all got our own ideas for what it means. Most of us think of nifty graphics, modern websites, sleek products and stylish interiors. But what about processes and experiences? These have to be designed too, and all these things benefit from the concept of Design Thinking. Design Thinking is actually [...]
With Google's search algorithm constantly evolving and misconceptions galore in digital marketing, we asked the team from Inseev Interactive to return to the studio for an update. Inseev President Jimmy Page and SEO Manager Wes Flippo helped us understand the latest developments in search engine optimization, explain away confusion about search marketing and offer sage [...]
In this episode of This Week in Marketing, we discussed how to ensure each client’s opportunities + challenges result in a custom design solution that achieves optimal outcome by solving global business opportunities + challenges, activating human capacity, through human experience design thinking. Brad Rossacci is the Director of Innovation at 900lbs of Creative. Brad’s immersive [...]
In this episode of This Week in Marketing, we discussed finding your purpose, how to overcome obstacles that hold you back from your purpose, aligning purpose with your job and using tools to help other find their purpose. Lynette Lewis is the President of The Lewis Leadership Group. She is an author, business consultant, and motivational speaker. Her 30-year [...]
Oh, the questions we're forced to ponder at San Diego AMA! We were fortunate to be joined in the studio by Mark Weslar, Vice President of Marketing at Karl Strauss Brewing Company, to labor through this difficult topic. Karl Strauss was the original craft beer brewery in San Diego, a pioneer in what has become [...]
San Diego-based restaurant chain Burger Lounge is a fascinating local laboratory for the customer experience. With an innovative menu, modern design and thoughtful hospitality touches, the brand is pushing the envelope in fast-food dining. Burger Lounge Vice President of Marketing Robert Lane joined us to talk about his brand's philosophy and approach to its business. [...]
The marketing campaigns of large brands look more diverse than ever, but much work remains to make the brands themselves truly diverse and inclusive. Cheryl Goodman, Executive Director of Athena San Diego, joined us to discuss the state of diversity in San Diego and corporate America.