This Week in Marketing with AMA San Diego

//This Week in Marketing with AMA San Diego
About The Show: This Week in Marketing is brought to you by the San Diego Chapter of the American Marketing Association and Business Leader Radio. This show will bring you up to date information on marketing trends and strategies and industry best practices. While all shows will provide great, applicable information, some will be targeted to the marketing industry itself, and others will be targeted toward business leaders and owners. About The Host: Bill Winn manages web content for AMA San Diego and is the creator and editor of AMA San Diego’s digital marketing glossary of terms. He works as a digital marketer for Inseev Interactive, a San Diego SEO agency. Show Contact Info: Wade@Wsradio.Com

06/27/17 More to Sponsorship than Writing a Check

Sponsorship can be a great way for a brand to not only reach its desired audience, but also influence that audience's perceptions of the brand. For example, by sponsoring a nonprofit or other charitable cause, a brand can increase its appeal among sympathetic consumers. Likewise, a brand that sponsors a for-profit sports franchise or event [...]

By | June 27th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/27/17 More to Sponsorship than Writing a Check

06/20/17 Personal Branding

The commonly-held definition of personal branding is an outward-facing one involving projecting an impression of oneself toward customers, associates and the public. But there's another definition favored by Katy Goshtasbi of Puris Personal Branding. Katy argues that there's an introspective component to personal branding that's even more important. To be successful in almost any line [...]

By | June 20th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/20/17 Personal Branding

06/06/16 Integrated Marketing Campaigns

With today's digital marketing technologies, campaigns are more powerful, and more complex, than ever. But what really makes them complex isn't so much the technology, but the human element. How do you get everyone, including your sales team, your partners and even your customers, singing from the same sheet of music? That's the challenge, and [...]

By | June 6th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 06/06/16 Integrated Marketing Campaigns

05/30/17 Leading In A Social World

Our world is clearly socially connected like never before. Aaron is here to try and convince us that social capital—measurable, manageable value that’s accessed and shared through social groups—has become an accessible and undeniably valuable resource for people and their organizations. But contrary to what a lot of marketing people will tell you, socially connected [...]

By | May 30th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 05/30/17 Leading In A Social World

05/16/17 Where to Focus Your Video Strategy

With options like Instagram, Youtube, Facebook and Snapchat an important consideration is where is your target audience spending the most time watching, and how do you reach them? During our latest podcast our guest host in studio was Mike Matamala, Multimedia Designer at Holdrite and VP of Social and Earned Media at San Diego AMA. [...]

By | May 16th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 05/16/17 Where to Focus Your Video Strategy

05/02/17 All About Instagram

Instagram often gets short shrift from marketers. The social media platform's focus on images, popularity with teens and home under the protective umbrella of Facebook mean it isn't always considered a serious marketing platform. Jenn Hermann of Jenn's Trends is on a mission to change that. The Instagram savant takes advantage of any opportunity to [...]

By | May 2nd, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 05/02/17 All About Instagram

04/18/17 Marketing Made Better By Data

Marketers tend to be intuitive folks. We generate hypotheses to serve as starting points for our marketing campaigns and then test them to find the best path forward. But why guess when you can use data as your launchpad? That's what Kirsty Nunez, President of Q2 Insights, wants to know. Kirsty joined guest host Mike Matamala, [...]

By | April 18th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 04/18/17 Marketing Made Better By Data

04/04/17 The Many Looks of Design

When we hear the word "design", we've all got our own ideas for what it means. Most of us think of nifty graphics, modern websites, sleek products and stylish interiors. But what about processes and experiences? These have to be designed too, and all these things benefit from the concept of Design Thinking. Design Thinking is actually [...]

By | April 4th, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 04/04/17 The Many Looks of Design

03/21/27 Digital Marketing Update

With Google's search algorithm constantly evolving and misconceptions galore in digital marketing, we asked the team from Inseev Interactive to return to the studio for an update. Inseev President Jimmy Page and SEO Manager Wes Flippo helped us understand the latest developments in search engine optimization, explain away confusion about search marketing and offer sage [...]

By | March 21st, 2017|This Week in Marketing with AMA San Diego, wsRadio Presents|Comments Off on 03/21/27 Digital Marketing Update

10/25/2016 Human Innovation Science: Activating The Human Experience

In this episode of This Week in Marketing, we discussed how to ensure each client’s opportunities + challenges result in a custom design solution that achieves optimal outcome by solving global business opportunities + challenges, activating human capacity, through human experience design thinking. Brad Rossacci is the Director of Innovation at 900lbs of Creative. Brad’s immersive [...]

By | March 20th, 2017|This Week in Marketing with AMA San Diego|Comments Off on 10/25/2016 Human Innovation Science: Activating The Human Experience