Welcome to another episode of This Week in Marketing from AMA San Diego! Today we are talking about in-store marketing. Our guest today is Jessie Svec. Jessie worked as an experience designer with American Eagle and helped create marketing experiences that were sent to the stores nationwide. In segment 1, we define in-store marketing [...]
Welcome to a special episode of This Week in Marketing! Our focus today is travel marketing and our guest is Corey Falter of Lure Agency. Corey is a marketing expert and specializes in the travel and hospitality industry. Tune in as we breakdown marketing techniques in the crazy world of travel! Questions from Segment [...]
Melanie Peters and host Scott Paulson discussed the recently chosen One Book One San Diego books. "The Great Believers" by Rebecca Makkai was chosen for adult readers, "The Crossover" by Kwame Alexander for young adults, "Dreamers" by Yuyi Morales for children, and "Éramos unos niños" by Patti Smith for readers of Spanish. Melanie discussed the [...]
J.R. "Jerry" Strayve is the Author of "First Spouse". "First Spouse" tells the tale of two men, a politician and a soldier, who's love and relationship grows on a path to the White House. Jerry discusses his experience as an author, researching and writing his books, getting his book published. During the second half of [...]
With all of our information outlets, truth and facts are vulnerable to manipulation and abuse. Information is power. Our colleges, like UCLA are engaging in work that looks at the role of information in our lives and confronts issues of trust, validity, and equity. Our guests, Esther Grassian and Dr. Jeff Share, both from the [...]
Felix interviews John Parisella, Author of "From the Streets of Brooklyn to Trainer to the Stars" Book Website: www.thetrainertothestars.com
Mary & Heather dish about the burgeoning Cottage Food Industry and how you can start a home- based food business.
Dr. Leslie Shelton, long-time advocate for adult literacy students, shares her history and important information related to the needs of all students. She highlights the importance of working with students from their strengths vs. deficits; the seven intelligences, and her findings as they relate to the role that emotions play in learning. In this interview, [...]
Mary & Heather continue on with the tasty interviews of food entrepreneurs. Learn the nuts and bolts of starting your food business from home and hear from established food business owners about their journey to success.